Opportunity Map
Prioritised themes based on frequency, intensity, market gap and actionability.
HOTEL OPPORTUNITY RADAR · BY SIGMALAB
Turn guest feedback into services worth testing.
SigmaLab combines your hotel's own data with recent market feedback and turns it into prioritised opportunities, concrete service concepts and a 90-day pilot plan.
- 01Your data + competitive signals
- 03Evidence-backed service concepts
- 90Days to a controlled pilot
hotel-opportunity-radar / service-labSAMPLE REPORT
THE PROBLEM
Reviews say a lot. They rarely tell you what to build next.
Conventional reputation dashboards track scores, sentiment and topics. Radar starts there and moves to the decision: which need keeps recurring, which gap is underserved and which service can be tested at controlled cost.
- 01
Gather
Guest reviews, surveys, operational data and a selected competitive set.
- 02
Analyse
Recurring friction, unmet needs, intensity, frequency and commercial relevance.
- 03
Design
Three actionable service concepts with rationale, audience, delivery model and revenue hypothesis.
- 04
Test
A 90-day pilot with KPIs, action owners, checkpoints and a continue-or-change decision.
NOT ANOTHER DASHBOARD
A decision package for the hotelier.
The software supports the analysis. SigmaLab's value lies in the research method, commercial interpretation and translation of findings into an actionable service.
3 Service Concepts
Three proposals connected to real feedback patterns — not generic brainstormed ideas.
90-Day Blueprint
Actions, owners, indicative cost, KPIs and review points for the chosen pilot.
Decision Report
A concise management report with evidence, assumptions, limitations and clear next steps.
WORK WITH SIGMALAB
Start with your hotel's real business question.
Each engagement is shaped around the hotel's real business question, available data and market context. Scope, deliverables, timeline and fee are agreed in writing before work begins.
- A short call to understand the business need
- Definition of data sources, reference market and competitive set
- A written proposal covering method, deliverables, timeline and fee
- Analysis begins after the terms of engagement are accepted
The initial conversation does not include free analysis or a deliverable. Work begins after written acceptance of the commercial proposal and terms.
Hotel Opportunity Radar is a decision-support service. Findings are human-verified and do not guarantee commercial performance. Data collection and processing only take place through an agreed, lawful and proportionate process.